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THE SPACELY MEDIA BLOG

The Spacely Signal.

Notes on premium media, smarter planning, and building a marketplace, from the people building Spacely Media.

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‘Hard to Buy’ Means Left Off the Plan

In 2015, David Coker spent a week trying to give away a $40,000 magazine back cover. The page was never unwanted. It was invisible.

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More from The Spacely Signal

The Trust Recession Is a Media Planning Problem

Trust Recession in Media and Marketing

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The Summer Slowdown Is a Founder Advantage

Summer may shift the pace of business, but for founders, it can be the perfect moment to step back, sharpen focus, and make sure the next push is pointed in the right direction.

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A Call for Innovation and Accountability

New York Weekly By Natalie Johnson

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Reinvention Is Not a Pivot

A founder reflection from the Female Founder Collective Metamorphosis event

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Resourcefulness Is the Founder Skill That Matters Most

Being resourceful is an important skill every founder should have as they embark on their start-up journey.

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Insight on Navigating the Evolving Advertising Landscape

We’re done tossing briefs over the wall. Media is where strategy, creative, and commerce meet and live.

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Print is not dead. Stop writing the obituary!

A little snark to get our brains thinking.

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Things That Make You Go MMM: Rethinking Media Mix Models

Mastering the art of Mix Media Modeling with Premium and Digital Channel Options

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The Power of OOH

"There is no ad blocker for OOH media. Part of the intentional environment of a community, it’s more than ambient, but often ambiance. Not interruptive, but entertaining and sometimes interrogative. And it always starts a conversation."

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The Power of Print

Print is here to stay!

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