
As AI reshapes media planning, the ad industry is being forced to confront some uncomfortable truths about the digital supply chain, measurement, and the value exchange between brands and consumers. At the same time, I think we’re rediscovering that premium environments still matter. Trust, context, and resonance cannot be manufactured through endless impressions alone.I recently had the chance to share some thoughts about why the next chapter of advertising needs to prioritize accountability, operational transparency, and consumer trust over performance theater.Read the full article here: https://nyweekly.com/business/beth-mach-calls-for-innovation-and-accountability-in-the-global-advertising-ecosystem/